How technology can enhance real-world experiences
From digital transformation to experience transformation
The concept of hybrid reality — blending our virtual and physical worlds — has gained significant traction, fueled by a desire for more meaningful experiences along with advancements in artificial intelligence (AI) and immersive technologies.
The COVID pandemic accelerated the shift to digital experiences such as remote work, home food delivery, online shopping, telemedicine, and more. While these experiences were initially met with widespread enthusiasm, as they offered unprecedented convenience and efficiencies in various aspects of daily life, many individuals began to recognize what this technology didn’t provide.
The lack of tangible human interaction and richness of real-world experiences left consumers realizing they did not want to live a digital-only life. For example, they loved to shop online but still wanted to go shopping, and while working from home provided new, exciting flexibility, they still wanted to interact with their teams in the office.
We’re all increasingly living in a time where much of our day is spent moving between different environments, experiences, and ways of doing things. From hybrid work to other hybrid physical/digital experiences, consumers will experience the merging of our physical and digital worlds — leading to better, more satisfying, and useful products and experiences for their everyday lives. There is an opportunity for technology to augment our hybrid world, making it more seamless and adaptable to our needs.
Let’s dive into some of the ways this blending of physical and digital will affect our lives now and in the future.
Hybrid applications
Hybrid reality applications span diverse sectors, including entertainment, education, and healthcare, demonstrating their versatility and broad appeal. Augmented reality (AR) is one technology that will have a massive impact on hybrid reality. The AR market revenue is expected to top $21 billion this year.
Work
Whether someone is attending a meeting remotely or in the office, everyone wants to feel like they are an integral part of the team. This works great when everyone is either in person or virtual but is especially difficult when meetings are hybrid. HP is very focused on using AI-powered audio and video to make hybrid meeting experiences more engaging, no matter where you are. For example, this involves moving from a static video feed of everyone in the room to being able to frame the audio and video of the person speaking automatically.
And HP is not alone. Sixty-three percent of high-growth companies have adopted a “productivity anywhere” workforce model.
Touch
Touch is a big part of our physical world experience, but it is not possible when remote or virtual…yet. A startup, Emerge.io, has developed a virtual touch technology that allows you to feel a remote hug, handshake, or high-five literally. The small device creates a precise, ultrasonic force field, so now you can physically feel what you see on the screen or through your AR glasses. This could also be used for games, media content and video calls to set the stage for new hybrid experiences that include touch.
Writing
Even with all the technology today, some people still prefer using a pen to write in a physical notebook. What if you can have the best of both worlds? One approach is by adding a very accurate sensor to the pen, enabling the stylus to create a digital copy of anything you write or draw on paper. Another is to use the power of Generative AI to enable this, allowing you to have the physical benefit of writing with all the power and benefits of digital. This is another example of hybrid reality, blending our digital and physical worlds to create an even better experience than is possible in just a purely physical or purely digital experience.
Looking forward
The impending arrival of hybrid reality, an innovative blend of physical and digital worlds, is poised to revolutionize our interactions and work landscape. As hybrid reality becomes a tangible part of our daily lives, it will redefine the boundaries between virtual and physical realms and offer new, dynamic ways to interact with each other and our environment, profoundly impacting both our personal and professional lives.
